How will the new Planet Hollywood Resort impact local businesses?

The resort is expected to increase local tourism, thereby potentially boosting local business revenues. McKinsey reports that integrated resorts can increase local spending by visitors, though exact impacts vary by market context and adaptability. This could lead to new opportunities for local entrepreneurs and businesses, as well as increased demand for goods and services. For example, nearby restaurants, tour operators, and artisans may see a surge in customers, particularly if the resort partners with them for exclusive experiences or promotions.

What are the strategic goals of Planet Hollywood in Tbilisi?

Planet Hollywood aims to tap into the emerging Georgian tourism market, aligning with its strategy to expand in high-growth regions. This includes leveraging local partnerships to optimize operations and market penetration, as well as creating a unique and memorable experience for guests. Specifically, the resort seeks to position Tbilisi as a year-round destination, not just a summer hotspot, by offering entertainment and dining options that appeal to both international travelers and locals.

Who are the partners involved in this venture?

Planet Hollywood has partnered with Orbi Group and Block Group, with additional collaboration from Iconic Entertainment. These alliances aim to infuse local insight with global expertise, ensuring that the resort is tailored to the needs and preferences of the local market. Orbi Group, for instance, brings deep knowledge of Tbilisi’s real estate and hospitality sectors, while Block Group’s experience in entertainment will help shape the resort’s nightlife and event offerings.

What is the expected economic benefit of this resort?

Economic benefits are projected in increased tourist spending and job creation. However, the exact impact will depend on how well the local market integrates with the new development, per analyses by Deloitte. It is estimated that the resort could generate significant revenue for the local economy, while also providing new employment opportunities for residents. For example, the resort is expected to create over 1,000 jobs, ranging from hospitality roles to positions in entertainment and event management.

PLANET HOLLYWOOD HOTEL & CASINO LANDS IN TBILISI

Tbilisi, a city where ancient sulfur baths stand beside futuristic architecture, is about to welcome a new kind of landmark: Planet Hollywood <a href="

March 22, 2026

Tbilisi, a city where ancient sulfur baths stand beside futuristic architecture, is about to welcome a new kind of landmark: Planet Hollywood Resorts International. This isn’t just another luxury hotel—it’s a bold statement about Georgia’s place in the global tourism market. With the country’s tourism sector growing by 38% over the past five years (per STR Global), Tbilisi is ripe for a project that blends world-class entertainment with local flavor. The resort, developed in collaboration with Orbi Group and Block Group, promises to do just that. Picture this: a casino floor where the thrill of gaming meets the warmth of Georgian hospitality, or a rooftop bar offering panoramic views of the city’s eclectic skyline. This venture isn’t just about attracting tourists; it’s about giving Tbilisi a new identity—one that balances Hollywood’s dazzle with the soul of the Caucasus. As the city continues to evolve, Planet Hollywood could become a symbol of its transformation, drawing visitors eager to experience the best of both worlds.

Person standing in front of bright blue doors — Photo by Samuell Morgenstern on Unsplash

What to Expect

Step into Planet Hollywood Tbilisi, and you’re immediately enveloped in an atmosphere that’s equal parts Hollywood glamour and Georgian warmth. The moment you enter, the scent of freshly baked khachapuri mingles with the aroma of gourmet coffee from the resort’s café, while the distant hum of a live jazz band—perhaps featuring local musicians—fills the air. The lobby is a feast for the eyes, adorned with memorabilia from iconic films, but look closer, and you’ll spot subtle nods to Georgian culture: traditional carpets woven into the décor, or a mural depicting Tbilisi’s historic Old Town. The resort’s design is a masterclass in fusion, where the energy of a Las Vegas-style casino meets the intimacy of a Georgian supra (feast). Outside, the city’s skyline stretches before you, a mix of Soviet-era buildings and modern glass towers, all bathed in the golden light of a Tbilisi sunset. Whether you’re here for the gaming, the dining, or simply to soak in the atmosphere, every detail is crafted to make you feel like you’ve stepped into a world where East meets West in the most unexpected ways.

city photograph during daytime — Photo by Abdelkader Kherbouche on Unsplash

Planet Hollywood Resorts International's arrival in Tbilisi isn't just another hotel opening—it's a cultural milestone for Georgia. The resort, developed in partnership with local powerhouses Orbi Group and Block Group, is set to become a cornerstone of Tbilisi’s burgeoning entertainment scene. Georgia’s tourism sector has surged by 38% over the past five years, according to STR Global, and this venture capitalizes on that momentum. But what makes this project unique is its fusion of Hollywood glamour with Tbilisi’s distinct charm. Imagine sipping Georgian wine in a lounge inspired by classic films, or catching a live performance that blends traditional polyphonic singing with modern showbiz flair. This isn’t just a resort; it’s a bridge between global entertainment and local heritage, designed to elevate Tbilisi’s profile as a must-visit destination for travelers seeking both luxury and authenticity.

Visitor Tips

To truly make the most of your visit to Planet Hollywood Tbilisi, timing is everything. While spring and fall offer the most pleasant weather, consider visiting during the Tbilisi Jazz Festival in October, when the resort’s venues come alive with performances that blend international talent with local acts. If you’re a foodie, don’t miss the resort’s Georgian fusion dining experiences—think khinkali dumplings with a gourmet twist or a wine tasting featuring rare qvevri wines from Kakheti. For a unique local touch, ask the concierge to arrange a private tour of the nearby Dry Bridge Market, where you can hunt for Soviet-era antiques or handmade enamel jewelry. And if you’re traveling on a budget, keep an eye out for the resort’s ‘Tbilisi Nights’ package, which often includes discounted room rates, dining credits, and access to exclusive events. Pro tip: Download the resort’s app before you arrive—it’s your key to skipping lines, unlocking special offers, and even reserving a spot at the rooftop infinity pool, which offers one of the best views of the city. Just be sure to book early; this is one hotspot that’s sure to draw crowds year-round.

How to Get There

Getting to Planet Hollywood Tbilisi is part of the adventure, and the journey offers a glimpse into the city’s vibrant energy. If you’re arriving by taxi, opt for a ride with Bolt or Yandex.Taxi—both are reliable and affordable, with fares from Tbilisi International Airport to the resort costing around 50-70 GEL (about $18-25 USD). The drive takes about 30-40 minutes, winding through the city’s eclectic neighborhoods, from the leafy streets of Vake to the bustling avenues of Rustaveli. For a more local experience, hop on the metro: take the red line to Station Square, then transfer to the blue line and get off at 300 Aragveli. From there, it’s a scenic 10-minute walk through Tbilisi’s historic center, where you’ll pass by the iconic Peace Bridge and the colorful houses of Kalaubani. The metro ride costs just 1 GEL (less than $0.50 USD), making it one of the cheapest—and most charming—ways to travel. If you prefer the freedom of a car, rental options start at around 100 GEL per day (about $35 USD), but be warned: Tbilisi’s drivers are known for their bold (and sometimes chaotic) style. For a stress-free arrival, consider booking a private transfer through the resort’s concierge—it’s pricier at around 150 GEL (about $55 USD), but you’ll be greeted with a glass of Georgian champagne and a warm ‘gamarjoba’ (hello) upon arrival.

Frequently Asked Questions

How will the new Planet Hollywood Resort impact local businesses?: The resort is expected to increase local tourism, thereby potentially boosting local business revenues. McKinsey reports that integrated resorts can increase local spending by visitors, though exact impacts vary by market context and adaptability. This could lead to new opportunities for local entrepreneurs and businesses, as well as increased demand for goods and services. For example, nearby restaurants, tour operators, and artisans may see a surge in customers, particularly if the resort partners with them for exclusive experiences or promotions.
What are the strategic goals of Planet Hollywood in Tbilisi?: Planet Hollywood aims to tap into the emerging Georgian tourism market, aligning with its strategy to expand in high-growth regions. This includes leveraging local partnerships to optimize operations and market penetration, as well as creating a unique and memorable experience for guests. Specifically, the resort seeks to position Tbilisi as a year-round destination, not just a summer hotspot, by offering entertainment and dining options that appeal to both international travelers and locals.
Who are the partners involved in this venture?: Planet Hollywood has partnered with Orbi Group and Block Group, with additional collaboration from Iconic Entertainment. These alliances aim to infuse local insight with global expertise, ensuring that the resort is tailored to the needs and preferences of the local market. Orbi Group, for instance, brings deep knowledge of Tbilisi’s real estate and hospitality sectors, while Block Group’s experience in entertainment will help shape the resort’s nightlife and event offerings.
What is the expected economic benefit of this resort?: Economic benefits are projected in increased tourist spending and job creation. However, the exact impact will depend on how well the local market integrates with the new development, per analyses by Deloitte. It is estimated that the resort could generate significant revenue for the local economy, while also providing new employment opportunities for residents. For example, the resort is expected to create over 1,000 jobs, ranging from hospitality roles to positions in entertainment and event management.