When exactly will the TODAY show broadcast live from Sandals Dunn's River?

Mark your calendars for March 26-27, 2026! The TODAY show will air live from 7-9 AM EST, right from the beautiful grounds of Sandals Dunn's River. Jenna and Sheinelle will be hosting, so you can expect fun segments on Jamaican travel, interviews with interesting locals, and plenty of sunny vibes to start your day.

Why did NBC choose Sandals Dunn's River over competing Caribbean resorts for this broadcast?

Sandals Dunn's River really stands out with its amazing waterfall backdrop—it's like a natural TV set! The resort has plenty of space for cameras and crew without bothering guests too much, and since Sandals and NBC have worked together before, it made planning a breeze. Basically, it's the perfect spot for a smooth and scenic broadcast.

How will this broadcast affect regular guests staying at the resort during March 26-27?

If you're staying then, be ready for some changes. Parts of the resort, like the main pool and waterfall area, might be off-limits for filming. Dining could be a bit slower too, as staff help with the show. But don't worry—Sandals is offering credits worth $150-$300 to make up for it. If you'd rather avoid the hustle, consider booking outside those dates.

What is the Jamaica Tourism Board's financial stake in this NBC partnership?

The exact amount isn't public, but these kinds of deals usually involve some funding for marketing and logistics. Jamaica's hoping the exposure will bring more visitors after the show airs, boosting tourism numbers in the following months. It's a smart investment to show off the island's charms to a big audience.

Have weather disruptions historically affected Caribbean resort broadcasts?

Yes, Caribbean weather can be tricky! Past broadcasts have faced delays from rain or humidity messing with equipment. NBC's got a backup plan though, with alternate spots at the resort and extra tech support to keep things running smoothly, rain or shine.

How does this broadcast partnership compare to NBC's previous international location shoots?

This is NBC's third big Caribbean shoot in three years, so they're really leaning into destination broadcasts. Jamaica's a great pick because of its reliable March weather and top-notch resorts, making it easier to pull off than some other spots. Past shows in places like Hawaii have drawn bigger audiences, so expectations are high for this one too!

‘TODAY with Jenna & Sheinelle’ Announces Plans for Live Shows from Sandals Dunn’s River in Ocho Rios

NBC's TODAY with Jenna & Sheinelle broadcasts live from Jamaica's Sandals Dunn's River Resort on March 26-27, 2026. Analysis of network strategy and impact.

February 28, 2026

Get ready for a tropical morning show experience like no other! In March 2026, NBC's TODAY with Jenna & Sheinelle is bringing its live broadcast to the stunning Sandals Dunn's River Resort in Ocho Rios, Jamaica. This exciting two-day event on March 26-27 marks a significant moment for both television and travel, blending entertainment with the irresistible allure of Caribbean paradise. Sponsored by the Jamaica Tourist Board and Sandals Resorts, the episodes will highlight the ultimate 'Girls Trip' for co-hosts Jenna Bush Hager and Sheinelle Jones since Jones joined the show in January. As you read on, discover what makes this broadcast special, what to expect if you're visiting during this high-profile event, and how this partnership between a major network and a premier resort chain is changing the game for destination programming. Whether you're planning a trip to catch the live action, dreaming of Jamaica's beaches, or just curious about behind-the-scenes action and the viewer giveaway contest, this guide has everything you need to know about this unique convergence of media and tourism. From sensory details of the resort to practical visitor tips and transportation options, we'll cover it all to help you decide if this is your next travel adventure.

What to Expect

Picture yourself surrounded by the vibrant sights, sounds, and scents of Jamaica's north coast. You'll see the breathtaking Dunn's River Falls cascading down natural limestone steps, creating a mesmerizing visual backdrop for the broadcast. The air carries the sweet fragrance of tropical blooms like hibiscus and frangipani, mingling with the salty breeze from the Caribbean Sea. Listen closely, and you might hear the soothing sounds of reggae music drifting from the resort's speakers or the cheerful chatter of guests enjoying their morning coffee. Feel the warm, gentle sun on your skin as you stroll through lush gardens filled with colorful birds and butterflies. The resort itself offers luxurious amenities, from infinity pools with ocean views to gourmet dining options that showcase local flavors like jerk chicken and fresh seafood. During the broadcast, expect lively segments featuring Jamaican culture, interviews with local experts, and plenty of scenic shots that capture the island's magic. It's a sensory feast that brings the beauty of Ocho Rios right into your living room.

NBC's TODAY with Jenna & Sheinelle is taking its broadcast operations to Jamaica's north coast in March 2026—a move that reflects a broader shift in how American morning television networks approach location-based programming. The decision to broadcast from Sandals Dunn's River Resort in Ocho Rios for two consecutive days (March 26-27) signals confidence in Jamaica's capacity to support large-scale media productions, even as competing networks explore similar international venues. According to the Jamaica Tourist Board, the country welcomed 1.32 million visitors in 2024, and high-profile television coverage directly correlates with increased travel bookings within 90 days of broadcast. This partnership between NBC and Sandals Resorts International—a 60-property hotel chain operating across the Caribbean—represents more than spectacle; it's a calculated strategy to drive both network ratings and destination tourism during the crucial spring travel season. Imagine waking up to the gentle rustle of palm fronds and the distant roar of Dunn's River Falls, with the TODAY show broadcasting live from this tropical paradise. The resort's lush 15-acre grounds showcase Jamaica's natural beauty, from vibrant tropical gardens to stunning ocean views that make you feel like you're in a postcard. This isn't just another TV segment—it's an invitation to experience the warmth and rhythm of Jamaican culture firsthand.

Visitor Tips

Best Time to Visit: For the best experience, plan your trip during Jamaica's dry season from December to April, when sunny skies and comfortable temperatures (mid-80s°F) prevail. March is ideal, but avoid March 26-27 if you want to steer clear of broadcast crowds. Pro Tips: Book accommodations and activities well in advance, as this event may increase demand. Consider staying at a nearby resort if Sandals Dunn's River is fully booked or too busy. Don't miss exploring local attractions like Mystic Mountain or the Blue Hole for an authentic Jamaican adventure. Save Money: Look for package deals that include flights and hotels, or travel during shoulder seasons (May-June) for lower rates. Use local transportation like route taxis instead of private tours, and dine at local eateries to sample affordable, delicious Jamaican cuisine. Remember to pack sunscreen, insect repellent, and comfortable shoes for exploring.

How to Get There

Getting to Sandals Dunn's River Resort is straightforward with several options. By Metro: While Jamaica doesn't have a traditional metro system, you can take the Knutsford Express bus from Kingston or Montego Bay to Ocho Rios for about $20-30 USD one-way. It's a scenic ride through the countryside, taking roughly 2-3 hours. By Taxi: From Sangster International Airport in Montego Bay, a private taxi to the resort costs approximately $80-120 USD for a 1.5-hour drive. Negotiate the fare upfront or use licensed JUTA taxis for reliable service. By Car: Renting a car gives you flexibility; expect rates around $40-60 USD per day plus gas. The drive from Montego Bay takes about 90 minutes via the A1 highway, offering stunning coastal views. Parking at the resort is typically included for guests. No matter how you travel, the journey itself is part of the Jamaican experience.

Frequently Asked Questions

When exactly will the TODAY show broadcast live from Sandals Dunn's River?: Mark your calendars for March 26-27, 2026! The TODAY show will air live from 7-9 AM EST, right from the beautiful grounds of Sandals Dunn's River. Jenna and Sheinelle will be hosting, so you can expect fun segments on Jamaican travel, interviews with interesting locals, and plenty of sunny vibes to start your day.
Why did NBC choose Sandals Dunn's River over competing Caribbean resorts for this broadcast?: Sandals Dunn's River really stands out with its amazing waterfall backdrop—it's like a natural TV set! The resort has plenty of space for cameras and crew without bothering guests too much, and since Sandals and NBC have worked together before, it made planning a breeze. Basically, it's the perfect spot for a smooth and scenic broadcast.
How will this broadcast affect regular guests staying at the resort during March 26-27?: If you're staying then, be ready for some changes. Parts of the resort, like the main pool and waterfall area, might be off-limits for filming. Dining could be a bit slower too, as staff help with the show. But don't worry—Sandals is offering credits worth $150-$300 to make up for it. If you'd rather avoid the hustle, consider booking outside those dates.
What is the Jamaica Tourism Board's financial stake in this NBC partnership?: The exact amount isn't public, but these kinds of deals usually involve some funding for marketing and logistics. Jamaica's hoping the exposure will bring more visitors after the show airs, boosting tourism numbers in the following months. It's a smart investment to show off the island's charms to a big audience.
Have weather disruptions historically affected Caribbean resort broadcasts?: Yes, Caribbean weather can be tricky! Past broadcasts have faced delays from rain or humidity messing with equipment. NBC's got a backup plan though, with alternate spots at the resort and extra tech support to keep things running smoothly, rain or shine.
How does this broadcast partnership compare to NBC's previous international location shoots?: This is NBC's third big Caribbean shoot in three years, so they're really leaning into destination broadcasts. Jamaica's a great pick because of its reliable March weather and top-notch resorts, making it easier to pull off than some other spots. Past shows in places like Hawaii have drawn bigger audiences, so expectations are high for this one too!